Top Do’s and Don’ts of Running Successful Holiday Giveaways

Those who say, we don't like to receive gifts. They lie. Everyone wants to be pampered and when it comes to festivities, the urge to receive gifts gets higher. It is a great opportunity for businesses to get their customers and prospects excited for the rewards and deals that come with the holiday season.

Recent data research says that 62% of giveaway participants share the contest with their friends, relatives to encourage more participation. It won’t be wrong to say, for brands, marketers, and businesses, word of mouth is the most effective marketing tool.

So, once you have made a full proof plan of a fashion giveaway or any other giveaway, use these do’s and don’ts to choose the ideal holiday giveaway idea, level up your promotion, and let it run smoothly.

Do’s

• Keep the guidelines simple: When it comes to setting important guidelines for social media promotion, make it clear and easy to understand. The easier are the steps, the more are the chances of people participating.
• Promote well: Promoting giveaways ahead of time can help you attract more followers and build brand awareness. Consider investing in social media ads to spread the word about your campaign. Do post stories as well, this way more people will be able to find out about your giveaway.
• Choose your preferred social media channel: Pick your social media as per the campaign goal. If you want to increase your follower count, host your giveaway on a platform from where you don’t derive much engagement. If spreading the message via word of mouth and post engagement are your goals, then select a platform where you already have a huge following.
• Interact with campaign participants: Leverage the buzz of your brand and engage with contest participants. It can be a follow back, like, and comment. Also, don’t forget to wish them happy holidays.

Don’ts

• Choosing a predictable prize: Amazon gift cards, laptops, and mobile phones may earn your contest unlimited likes and impressions, but it is always a good idea to choose a prize that is specific to your brand. Or else, you won’t be able to attract buyers for your business growth.
• Take too long for shipping: The moment you declare the winner, find out where the prize is to be shipped and inform them of the expected delivery time. If a delay occurs in the prize delivery, it may not give a positive impression to the winner of your brand credibility.
• Missing a deadline: Every contest has an end date. So, it is imperative to let your entrants know the process of entering the giveaway contest and create a sense of urgency that makes them actively participate. For basic giveaways, usually, the duration lasts for around 7 days so if you have a generic contest to run then a duration of a week is the ideal choice to make.
• Don’t repeat: What has worked in the previous seasons may not work this year. So, have clearly defined KPIs that will work for your giveaway. Creative messaging from last year is not likely to work now so make creative offers and make sure you are putting the right budget behind your high responding posts.

Conclusion

Therefore, for your next giveaway, keep these dos and don'ts in your thoughts so you don’t end up making any goof-ups down the line.

While holidays can be a little overwhelming for B2B and B2C marketers, remember to have some fun as well. After all, it’s that wonderful time of the year that calls for some merriness, expressing gratitude, and spending quality time with loved ones. Cheers to holidays and even more cheerful happy new year 2022.