8 Facts Everyone Should Know About Giveaway Promotion Service

Online businesses are booming in 2022. However, this does not hide the struggles of marketing and finding the target audience for your product. If you have a generalized product, you can face a lot of competition with your product whereas if your product is unique, you will have to deal with the struggles of finding a unique customer base and target audience, which would understand the value of the product and the problem it would be solving. Giveaway promotion service is an excellent way for dealing with this specific problem.

Giveaways usually allow the brands to look out for ways to market their product by arranging for giveaway contests. They award the winners of the contests with their products. Many times, this type of marketing is questioned. However, this has been proven to be one of the best marketing tactics out there to raise awareness about their product. Here’s everything you need to know about the giveaway promotion service and its related facts.

What is a Giveaway Promotion Service?

Giveaway promotion is a marketing tactic that can be adopted by companies that voluntarily arrange online contests and forums regarding their forte and niche in which they are in. The winners of these giveaway contests are gifted exclusive products or services from these brands and companies. One might question what good it would do to the company if they let out the products of the company for free. The answer is simple! The cost that the company would have to bear for giving away products is not at all close to the promotion of the product and the addition of the new customer base which it would do during the giveaway promotion service. Traditional marketing tactics have proven to be more costly and inefficient in comparison to giveaway promotions.

What Are The Ways To List Giveaway Promotion Services?

The brands go through many different platforms to list their giveaways to reach out to the most number of people. Whether it be blog posts or various social media platforms, these companies try to engulf the widest section of people possible. The data about the people collected through questionnaires and entries are the essence of conducting these giveaway contests. The most common platforms on which these companies list their giveaways are

• Twitter marketing
• Instagram
• YouTube
• Surveys
• Sweepstakes
• Email advertisement
• Cold mailing
• Organic marketing
• NFT marketing

Why Giveaways Are Worth The Companies’ Interest?

Giveaways are one of the easiest forms of product marketing. The companies spend on the promotion and advertisement of giveaway contests to spread the word and get the maximum number of people on board. This lottery element of these contests, allures more and more brands to submit a giveaway. The only difference between this and a lottery is that the data and preferences of the consumer base collected during these giveaways are very important. The companies might ask famous social media influencers, blog writers, and other content creators such as YouTubers, gamers, etc. to get onboard and list out the details of the giveaway promotion service through their medium.

Facts You Should Know About Giveaway Promotion Services

This has been the most successful and used form of marketing products in the last decade. A large number of people have access to the internet and hence, it saves the company time to spend millions on marketing.

• This works very similarly to a lottery. As the reward increases, the engagement also increases substantially. According to survey data, the giveaway contests which have more than $1000 as a reward witnessed a growth of 5.8% followers per 100 people.
• It is a common perception that people are not always very comfortable sharing personal details with brands. However, data says that 33% of customers have no problem sharing and receiving data with and from the brands respectively.
• Data suggests that a person spends around 2 minutes and 30 seconds on a contest app and it might change depending on the reward.
• Around 62% of people are willing to share details and questionnaires of the giveaway contests with their friends. Brands bank on this tendency of people before they submit a giveaway.
• Giveaways do a lot of good to the brands, mostly by adding numbers. Facts of a survey suggest that 34% of new customers are acquired through giveaway contests.
• Giveaway contests have the highest conversion rate of customers i.e. 34%. It is higher than any other form of marketing content such as blogs, articles, videos, etc.
• The most active user base on the internet is the adult population. Data suggests that most people taking part in these contests are people between the age of 18 and 30.
• Instagram giveaways have the most percentage share of successful giveaway promotion services.

Conclusion

This system of giveaway promotion service is here to stay. With the advancement in technology and the constant entry of a newer population on the internet, these giveaway contests would be always beneficial for the brands. The brands will be able to make more personalized products that would focus on more individualistic problems.