10 Golden Ways to Promote your Sweepstakes in 2021
Sweepstakes continues to be a go-to campaign practice to help grow your business, increase the lead number and promote your brand. Indeed, it’s a great marketing channel to add to your marketing mix.
When implemented properly, sweepstakes are easy to run and cost-effective too. The benefits of this brand promotion method are immense as compared to other marketing tactics. You see a boost in sales, get more email subscribers, and increased follower count on Facebook, Pinterest, YouTube, LinkedIn, Twitter, which amplify your corporate identity.
Campaign Planning
Start with creating a roadmap for your campaign. Just because you are giving away something free won’t assure social media likes or new visitors. Every campaign needs to be backed up by a powerful marketing plan.
Here are some practical ways sweepstakes got the rise that really brought outstanding results to marketing teams who used them in their plan:
1. Submit to Directories
To drive huge traffic to your sweepstakes is by submitting to contest directories. This will get your campaign and business the exposure it needs. However, if you are looking to target a certain type of audience, then do not go for this option.
A bunch of websites where you can submit a giveaway or Online Sweepstakes, Slickdeals Contest, and Sweepstakes, Contestgirl, SweetiesSweeps, Freecenter, Crokki, AnyLuckyDay, WinPrizesOnline, etc.
2. Create a Blog Post
It is always a good idea to write a short or long piece about your sweepstakes. This way, your customers will be informed of the on-going promotion. The post must have a short description about the campaign, how to enter and when it starts and ends, what are the prizes and everything related.
3. Create an Email Newsletter
Send an email to your list of members announcing the sweepstakes campaign with a link that lands users directly to the campaign page. No doubt, these people are already on the list, but it is good to include them so they share within their community of friends too.
4. Update on Social Media
Make the effort to write a post promoting sweepstakes on Facebook, GooglePlus, Instagram, and LinkedIn. Include one image as well to attract people on social media and link to the giveaway.
5. Use Google AdWords
If you have a decent amount of budget to promote your sweepstakes, Google Ads is the best way to reach your target audience. Using a specific set of keywords that users are searching for on Google will make your promotion run up on search engine results.
6. Make the Most of Reddit
Being a social news website, Reddit has a huge potential to propagate your sweepstakes among a wider audience. Reddit currently has a strong community of niche-based topics, that are also known as subreddits.
7. Use Videos
With the latest versions of Android and iPhone smartphones, video making is no longer a hassle. Using Instagram, YouTube and there are so many apps available using them you can effortlessly create short videos to promote your sweepstakes campaign.
8. Get Endorsed from Renowned Personality
Collaborating with a popular face in your industry who is willing to endorse your sweepstakes can really help to promote your campaign. Even a single tweet from a famous personality can get you some great exposure. So, prior to kick-start promotion efforts, spend some time to find influencers and get in touch with them.
9. Collaborate with Other Companies
For sweepstakes to reach a mass audience, partner with a company from your industry. If they show interest to offer one of their products or services as a prize, it will be a win-win situation for you. So, start collaborating with companies of your niche and you will be all set to move towards great business opportunities.
10. Become Partners with Youtubers
As we all know, You tubing has brought a wave of so much creative content that its potential is hard to neglect. It can be a perfect medium for you to promote your sweepstakes. Search for channels by your industry type and reach out to those who have a good number of subscribers and some decent views. In return, you may have to offer a gift or monetary compensation to them.
Conclusion
There you are! These promotion practices hopefully, you would find fruitful once you launch sweepstakes online. Besides, you can hire the best sweepstakes agency that understands your business and help you create the ideal campaign which hits the nerves of people.
